Brand overhaul for a design studio of humans and machines. Inspired by an analogue past, a digital present, and a virtual future.
FINH is a pixel fever dream where fiction meets reality. We wanted our word-mark, which we eponymously named the "FINH" to reflect this. What does FINH stand for? That's a closely guarded secret...
We selected a playful colour palette and type system, inspired by the colour schemes of the tools, platforms, and digital artefacts that shaped our thinking and aesthetic tastes.
We built interactive particle systems, custom icons, AI filters and more. All designed to liven up internal and external communications across the projects we develop and broadcast.
A set of templates and visual elements help our brand come to life across the myriad of metaverses we inhabit, expressing our ethos of playfully applying technology for fun and for purpose.
