As one of Saudi Arabia’s leading trading platforms, Derayah Financial was preparing for its IPO and a new chapter for the business. It was an opportunity to rethink how Derayah looked, felt and worked across every touchpoint, from younger, digitally native investors to experienced professional traders.

Derayah partnered with FINH to deliver an end-to-end relaunch spanning brand identity, website, mobile and web products, and customer experience. The result was a more distinctive, abstract and impactful expression of the brand, built to resonate across audiences and elevate the experience.

At the heart of the new identity is the customer, with their portfolio and growth journey at the centre.We abstracted and elevated elements of Derayah’s experience into a modular system of blocks, each representing an asset, product or opportunity that customers can configure in their own way.

The result is a flexible visual language built around a simple idea: Derayah brings the market together, giving customers the foundations to build their own journey.

Building on the new brand, we redesigned Derayah’s mobile and web products across local and international markets, creating distinct experiences for new investors and more advanced traders.

We rebuilt the products around a scalable branded design system, bringing clarity to a complex ecosystem of features and journeys. The system works seamlessly across English and Arabic, and every responsive screen size.

The result is a more connected product experience, bringing the new brand into every interaction, from discovering an investment to managing a portfolio.

Ahead of the IPO, we brought the new Derayah brand to life across Saudi Arabia and beyond, extending the identity across digital and physical touchpoints.

From Money20/20 and major industry events to merchandise, office environments and campaign communications, the new identity was built to create a consistent presence wherever Derayah shows up.

The work continues beyond the launch, with ongoing marketing support and continued iteration across the brand and product, evolving the experience as Derayah grows.